Gwynn Milligan

 CEO

An experienced CEO and Non-Executive Director, I bring over 30 years of leadership expertise in retail, fashion, and consumer sectors, with a strong track record in growth strategy, digital transformation, and international expansion. As the former CEO of JoJo Maman Bébé, I successfully led the business through significant scaling, operational evolution, and customer-focused innovation. I am passionate about purpose-driven leadership, sustainability, and ethical business, ensuring that commercial success aligns with long-term value creation. I provide strategic oversight, governance, and commercial insight, supporting organizations in navigating change, fostering strong cultures, and driving sustainable growth. With deep expertise in brand strategy, omnichannel retail, and customer engagement, I help businesses adapt to evolving market dynamics while maintaining a strong focus on people, purpose, and profitability. I also champion diversity, inclusion, and leadership development, creating high-performing teams and resilient organizations. I am seeking NED opportunities where I can contribute my expertise in strategy, governance, and responsible growth, supporting organizations in achieving their long-term ambitions.


Expertise

  • FTSE 250 company
  • Large (200+ employees) organisation – unlisted
  • Consumer Goods
  • Consumer Services
  • Import & Export
  • Logistics & Supply Chain
  • Luxury Goods & Jewelry
  • Marketing & Advertising
  • Retail
  • Sales
  • Textiles
  • Wholesale
  • Governance
  • Business Acumen
  • Change Management
  • Communication
  • Fundraising
  • Marketing
  • Risk
  • Strategic Thinking

Experience

  • Non Executive
  • CEO
  • Executive Director

Board or Committee Experience

Title Sub Committee Company Name Industry
NEDRaishmaRetail

Executive Career Summary

Title Company Name Industry
CEOJoJo Maman Bu00e9bu00e9Retail
Commecial DirectorJoJo Maman Bu00e9bu00e9Retail
Commercial DirectorJaegerRetail
Managing DirectorJD Sports GroupRetail
Commercial DirectorASOSRetail}